The Design Hero Award recognises the design revolution that has led to the desirability of new Volvo cars, such as the Volvo S90, V90, XC90 and, most recently, the Volvo XC60. Today’s Volvo design is based on Scandinavian traditional design cues, visible immediately you see a new Volvo model, including clean and simple lines interacting with controlled body surfaces and striking details, yet always maintaining classic proportions. Inside, you will find a haven filled with natural light, where the finest natural materials have been employed by skilled craftspeople. The result is a Volvo, a car that exudes luxury and elegance, making every journey an opportunity to relax.
Mark Tisshaw, Autocar Editor, commenting on the Volvo award, said: “Volvo's products are now among the most desirable, distinctive and best looking on the market, and are true rivals to the established German luxury car makers."
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