Polestar to Develop Electrified Performance Brand
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Polestar to drive electric performance

Volvo establishes performance electric car company under Polestar brand

There are exciting developments afoot at Volvo with the announcement that Polestar is to become a separate branded company focused on the design and production of Polestar electric performance cars. These new Polestar electric Volvos will be offered to motorists under the Polestar brand, whilst Volvo cars will also be able to benefit from Polestar-branded optimisation packages. Please send us an enquiry to register your interest and we’ll keep you in touch with future developments at Polestar and Volvo.

Polestar is already renowned for producing the S60 Polestar and the V60 Polestar, based on the original Volvo model but with over 250 additional performance-orientated features. Thomas Ingenlath, who has been responsible for bringing Volvo so much of its success in recent years, will be moving from his current position of Senior Vice-President Design at Volvo to head up Polestar as its Chief Executive. By establishing Polestar as a completely separate brand, Volvo is showing its commitment to offering customers world-class, high-performance, electric cars. Håkan Samuelsson, President and Chief Executive of Volvo Cars was delighted with the developments, saying:

“With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.”

Polestar seeks pole position in high-performance, electric car design

If you have any questions about Polestar or Volvo electric cars, please call us or send us an electric car enquiry

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