Volvo Cars London support TFL “Think Biker” Campaign
Volvo Cars London are pleased to help support Transport For London’s latest THINK! Campaign to help save lives on the roads.
The new campaign features TV adverts which show bikers with flashing neon signs attached to their bikes. The signs show the rider's name and describe personality traits such as 'shy retiring type' or 'new dad' after research showed drivers are more likely to notice motorcyclists on the roads if they personally know a biker.
Launched by Road Safety Minister Paul Clark, the campaign aims to tackle the huge over-representation of motorcyclists in road casualty figures. Motorcyclists account for one percent of traffic but 19 percent of deaths on Britain’s roads.
Ben Plowden, Director Integrated Programme Delivery at Transport for London, said: “TfL is committed to reducing collisions on the road and this campaign will help by reaching out to drivers as people. It demonstrates that bikers can be easily overlooked on the roads and this can sometimes lead to tragic consequences. I urge Londoners to heed the message of this campaign and to ‘THINK BIKE, THINK BIKERS.”
To see the latest TV Advert, click here