Volvo Dealership Opens in West London
Volvo Cars London are delighted to announce the opening of Volvo Cars West London, featuring Volvo’s ‘Next Face’ contemporary Corporate Image, as well as an enviable position in Chiswick right next to the M4 motorway.
Built by Volvo Car UK as its flagship dealership, Volvo West London is run by Volvo Cars London and is the result of an £8m investment in buying, designing and building the 0.9-acre site which sits on the busy North Circular Road a few hundred yards from the Chiswick roundabout and the M4.
The site is now fully operational and comprises an eight-bay workshop, a two floor new car showroom that can accommodate 14 cars and external parking for 50 used cars.
Volvo Car UK anticipates that it will have a hand in helping locate and set up new partnerships to develop dealers in other major cities in the UK as part of its latest franchise review.
“We believe the way forward for encouraging major investment in our franchise is through a partnership approach with potential dealers. We can use our expertise to locate and develop the site, and support its operation with a partner who is committed to running the site professionally and profitably,” explained Kevin Meeks from Volvo Car UK.
“Volvo has a good level of representation throughout the country, but in some areas more impactful sites would strengthen its presence in the UK market,” he added.
Volvo Cars London have already seen healthy sales of XC90, V50 SportWagon and C30 in the first few weeks of operation, and also anticipate healthy interest in the forthcoming DRIVe models, which are being debuted at the Paris Motor Show and should be on sale in the UK in December 2008.
This is the fourth Volvo cars London site in London and will employ more than 30 people across its sales, operations, parts and service functions.
“We are building up our marketing efforts on the new and used car side now that we have the site fully staffed and operational. The site has been set up for the long term as it already has the relevant equipment to handle MOTs when we are ready to launch this service,” explained Tracey Perry, Volvo cars London's divisional director.
Designed by Clerkenwell based designers Bisset Adams who Volvo Car UK has been working with for 12 years and built by Milton Keynes based Cross Keys Construction (CKC), initial work on the site began in June 2007.